Facebook has always been one of the top free tools for internet marketers and brand managers to drive traffic and to create brand awareness. From a blogger's point of view, Facebook is?one of the easiest ways to connect and?engage with your readers.
For ShoutMeLoud, I use Facebook as a major social media channel to connect with other Shouters. To assist me with this process,?I use various Facebook tools and apps.
Today I will be reviewing the PostPlanner app for Facebook,?which is the perfect marketing tool for Facebook pages.
Money: PostRocket?costs more?than PostPlanner, and for those who are managing multiple pages especially, PostPlanner is better for the budget.
Features: PostPlanner is packed with tons of features that make it a real time-saver.
Use it directly from Facebook:?The PostPlanner app interface is accessible directly from Facebook. You don't need to login to any 3rd party website, which once again saves time.
Let's take a look at?what makes PostPlanner my new Facebook management app:
PostPlanner is a Facebook app which helps page?administrators and group administrators automate their Facebook property. There are tons of helpful features help users?to make most out of their?Facebook marketing effort.
Before?we delve into the details of?some of the most notable features of PostPlanner,?let's take a look at a quick feature list of this?useful Facebook app:
Post queue: You set a time for posting, and add status updates in the queue. With two?hours of work, you can easily automate a month's work on your Facebook pages.
Targeting: This is of the most?notable features of this app. Apart from queuing your post, you can also set a target audience for your post. For example, you can target a country- specific audience while scheduling or queuing your post.
Post link as image: Images work much better than direct links on Facebook, and with one click you can publish a post link as an?image. This will not only increase the visibility of your link, you will also get more CTR.
RSS feed automation: You can automate publishing from the RSS feed. This is handy, but somehow I prefer manual posting to?auto-posting. It is a?good idea to link your feed with your Pocket app feed, and use it to share your best content.
Status idea engine: Status idea engine will help you to post quick updates using PostPlanner status ideas. There are unlimited questions and status ideas that?can be used. The best part is?that?this will help you to increase engagement and communication, and thus obtain?more?Likes?. The perfect way to beat Facebook EdgeRank!
Trending content: Using this feature, you can find the top trending content on the web based on any keyword. This is very helpful toward finding readable content on your pages and groups.
Post to the list: If you administrate many pages or groups, and you want to share the same content on all of them, you can can use this feature of PostPlanner to do exactly that. Simply create different facebook marketing chris treadaway list,s and share the same content on all of them. You can also?manually share the same content on multiple pages or group, if you choose, and you can post to the groups that you have joined.
One of the major problems with Facebook pages?these days is engagement ( Facebook EdgeRank ). To ensure that your status updates are?seen by everyone, you need to come up with some pretty compelling status updates, which encourage user interaction in the form of Likes? and comments.
When you are running a content blog where you publish 5+ posts a day, auto-publishing is your best bet for saving time, and you can achieve this goal easily with PostPlanner. PostPlanner allows you to auto-publish blog RSS feeds to your pages or groups.
The setup part of this feature is straightforward. All you need to do is select the page or group, add the feed URL, and you're done.
In order to create a particular niche expertise and brand on Facebook, it is a?good idea to share the best content from other blogs on your pages as well. The content engine will help you to discover new top content based on any keyword, which you can share/queue with one click. The best part is?that?your searched keyword will be saved, and you can use it anytime to find new content.
PostPlanner addresses?the most common problem with Facebook's status update, and that is the time-zone difference. For example: If I want?to publish a Good Morning? message on my Facebook page, I will be posting it at 8 A.M. IST, but for countries other than?India, it might?be evening or afternoon.
This destroys?the level of personalization, and your page becomes more country-specific rather than being?a global page. With PostPlanner's auto time-zone conversion, when you schedule an update for 8 A.M., it will be posted at 8 A.M. local time for India, and 8 A.M. local time for the U.S., etc. You will find?detailed information about this excellent feature here
Default page: Choose a default page for posting. You can change it to any other page at any point in time.
Queue time: You can set the time for queuing your post. This will help you to avoid having to set?the time manually when you're scheduling a post. It will be the same as buffering your post on Facebook.
Make a list: If you manage multiple pages and groups, this feature will make your Facebook automation easier and more fun.
Whenever I give consideration to?a paid app, my first questions are: Is it worth my time and money, and is it worth recommending to ShoutMeLoud readers?
PostPlanner is useful & something you can put your money on. Recently, there are complaints from the users regarding support & cancellation of the plan (See comment below). Anyways, at times 1-2 bad experiences are part of a popular program & it's worth trying since price starts at $19/month. For this price you can?manage all of your pages and?groups. For advanced features like viral trending topics, queue posts, etc. you can avail yourself of the GURU plan which carries a?$29/month price tag Social media marketing companies can opt for the?agency plan which comes with a multi-branding option. You can check out all of the plans and features here
You can also try the?Pro version of this app for free by clicking the button below.
For bloggers with one or two?pages, there is a free version for you to try.
For?those who?use?Facebook pages and groups as serious marketing tools, the GURU plan is recommended.
How many of you are using the PostPlanner app? What are the features you like about it?
If you find the information in this post useful, please share it with your friends and colleagues on Facebook, Twitter and Google Plus.
"Shouting since 2008" Harsh Agrawal is the founder & CEO of ShoutDreams, INC. A blog scientist by mind and a passionate blogger by heart. His blog, ShoutMeLoud receives 1.5 million Pageviews/month and has over 832K subscribers.
Could you please let me know do you still find this tool useful ? I am afraid that posplanner guys will charge extra money as per the above reviews. Also can you please update your comment settings so that viewer/reader can also see at what time people commented on your blog posts.
Thanks for sharing your experience with Postplanner. These days, even I find them to be too promotional. I'm a paid member with them, even though getting their promotional email every now & then.
I was in confusion whether to buy this app for my Facebook page, the moment I saw your article in Google search I knew You would post only honest reviews, so off to get post planner ??? Thank you
Thanks for sharing all these nice information with the blogging community and being a tutor to newbie bloggers. I regularly follow your articles, and I see the images in your articles are kind of not clickable like links, i mean they stick to the page. Is there any setting in WordPress or any trick. Any suggestion please.
When you add an image, simply select none in the link part.. Check this image for more clarity..
I signed up for the free version but it only allowed me to schedule one post, I'm being prompted upgrade to guru? to queue more posts.
I made a quick search for similar tools and found out facebook page admins can already schedule posts on their own pages with no limit, no other tools needed, which is what I am doing now.
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Hey Shouter, Welcome to award winning blog ShoutMeLoud. I'm Harsh Agrawal, a professional-blogger from New Delhi, India.
I started ShoutMeLoud as a passion and now it's empowering more than 872,000+ readers globally and helping them to make money with their blog.
Here at ShoutMeLoud I write about Starting & managing a blog, WordPress, Social-media, SEO and Making Money online.
Hey Shouter, Welcome to award winning blog ShoutMeLoud. I'm Harsh Agrawal, a professional-blogger from New Delhi, India.
I started ShoutMeLoud as a passion and now it's empowering more than 872,000+ readers globally and helping them to make money with their blog.
Here at ShoutMeLoud I write about Starting & managing a blog, WordPress, Social-media, SEO and Making Money online.
Enter your email address to subscribe to this blog and receive notifications of new posts by email
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