Marketing And Brand Awareness For Priceline Group Inc. (PCLN)

advertising expenses were approximately $270.7 million, a substantial portion
of which was spent internationally through Internet search engines and online
concept that consumers can save money using our services. Underlying our marketing strategy is our
our international operations have become more meaningful contributors to our
because our international operations utilize Internet search engines and online
through aggressive marketing and promotion campaigns. During 2007, our total online and offline
respectively, a substantial portion of which was spent internationally. We intend to continue a marketing strategy to
promote brand awareness and the concept that consumers can save money using our
because our international operations utilize online affiliate marketing and
Internet search engines, principally through the purchase of travel-related
advertising expense has increased significantly since our acquisition of those
has established itself as one of the most recognized e-commerce brands through an aggressive marketing and promotion campaign. During 2006, our total online and offline advertising expenses were approximately $113.8 million and $31.8 million, respectively, a substantial portion of which was spent in Europe. We intend to continue a marketing strategy to promote brand awareness and the concept that consumers can save money on products and services while also taking advantage of the ?one-stop-shop? convenience afforded by our suite of travel service offerings. We advertise primarily through television, radio and online marketing. Underlying our marketing strategy is our belief that our target market is all consumers, not just Internet-savvy consumers. We intend to continue to promote the and brands aggressively throughout 2007.
As our European operations become more meaningful contributors to our results, we have seen, and expect to continue to see, changes in our advertising expense. Specifically, because our European operations utilize online affiliate marketing and Internet search engines, principally through the purchase of travel-related keywords, as principal means of generating traffic to their websites, our online advertising expense has increased significantly since our acquisition of those companies, a trend we expect to continue throughout 2007.
Advertising Revenue. We sell advertising to travel suppliers and others on our owned websites.
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