Online Marketing Blog

A new infographic shows how content consumers across generations interact with video content â€" unsurprisingly, Gen Z consumes video at a higher frequency than their Gen Y and Gen X counterparts, but the platform and preferred format data may surprise you. AdWeek
In contrast with a decision made last year to keep the sound from auto-playing on videos in the News Feed, Facebook has opted to turn the automatic sound back on for videos after rumored pressure from advertisers. User groups have reviewed this favorably, but there is also the option to disable auto-play with sound in your individual settings. AdAge
It is hard to argue that the adoption of mobile devices hasn't exploded with popularity. Most searches are being performed on mobile devices, with more searches expected to continue on mobile
Mobile is not only important for organic performance but for conversions from all types of traffic including email and paid channels. It is important to understand your mobile traffic to focus on the channels that convert the most on those devices. For some websites, mobile devices might bring in the majority of your traffic but the conversions might not be as high as desktop searches, because of less focus on the mobile experience.
Everyone is influential about something and if you want to be the best answer” for that thing, then you should really read Mark Schaefer's new book, Known Today I'm sharing a very rare thing: a guest post. To celebrate the recent launch of Known, Mark has put together this preview for you.
For the past two years I've been obsessed with answering a single question: Can anybody become known in the world today?
Why would I be obsessed with something like that? Because I've come to realize that so many of our professional and personal goals have become tied to this idea. What about you? What do you want to do next in your life?
While Valentine's Day has been traditionally known as the day couples honor their love and affection for one another, it's turned into the fourth-largest shopping day of the year with attached and unattached consumers making holiday purchases for the special people in their lives.
As a result, smart B2C brands and marketers are upping their Valentine's Day marketing game by getting creative to tap into new audiences, boost awareness and drive sales.
With that said and in the spirit of Valentine's Day, below we share some clever, sweet and endearing Valentine's Day marketing examples from B2C brands.
Chocolate is arguably one of the top go-to Valentine's Day gift items. But with probably internet marketing armenia thousands of options to choose from, candy makers face some stiff competition.
Influencer marketing gained substantial attention and momentum amongst marketers in 2016. Judging by the start of this year, it will be an even hotter topic in 2017. But for all the potential of adding influence to the marketing mix, there are also significant challenges.
With pure pay-to-play and one-off campaign practices distracting marketers from finding the true value of influencer relationships, misconceptions remain.
To bring clarity to the hype, our content marketing agency, TopRank Marketing , along with influencer relationship management software company Traackr , teamed up to investigate how the practice of influencer marketing is evolving within leading enterprises around the world. We surveyed 102 brand strategists and marketers from companies that include American Express, 3M, and Microsoft. We also commissioned Brian Solis , principal analyst at Altimeter Group, to analyze the data and outline what's working with current influencer marketing practices, what's failing, and, most importantly, to predict their evolution.
Even though mobile is booming â€" creating 60% of online traffic â€" we're still only seeing 16% of conversions coming from mobile. Conversions from desktop are typically 50% greater than the few mobile conversions we do see. This infographic shows how to improve mobile conversions through data. MarketingProfs
Last week, Snapchat filed their IPO, releasing more details about their business than ever before. For example, we now know that Snapchat has 158 million daily users, but growth is slowing and the majority of users are 18-34 years old, with use tapering after 25. Ad Age
How about tips from 10 top B2B brands and industry experts including senior executives from Forrester, Microsoft, Aptos, Lenovo, BrightFunnel, Oracle and Marketo.
In advance of the upcoming B2B Marketing Exchange conference coming up later this month, I reached out to other speakers for practical tips as a preview to their presentations. For fun, I also asked them what their favorite thing is about a February event in Arizona. I know, that's kind of obvious but this willing group shared some interesting answers.
Your content teamâ€"especially if it's a team of oneâ€"can be on the hook for creating a vast quantity of content. Between sales enablement, eBooks, white papers, and blog posts, it can be overwhelming.
The temptation to churn out uncreative but passable content is hard to resist, especially if you're behind on the editorial calendar. This kind of rushed content can lead to each piece having a same-y feelâ€"same format, same voice, same structure.
Not only is bland content hard for your readers to stomach, it's not particularly inspiring to create, either. If you're feeling like a short order cook instead of a celebrity chef, try these tips to spice things up.
With so much content being created, published and promoted online every secondâ€"as well as consumers becoming increasingly self-directed in their quest for answers â€"competition to capture your audience's attention has never been more fierce.
As a result, quality and strategic SEO has probably never been more important for helping you be the best answer whenever and wherever your audience is searching.
But as seasoned marketers know, SEO has gone through a tremendous evolution since its early days of keyword-focused content. With more than 2 trillion searches happening on Google every year, today's SEO is about finding the perfect balance between user-centric content and convincing search engine crawlers that your content is supreme.
Yesterday was a huge day for sports fans and brands across the nation. Diehard football fans wait all year for this special game and hope that their team (or at least a team they support) hits the turf for the big game.
Let me preface my next statement by saying I mean absolutely no offense to the amazing athletes that played their hearts out yesterday. But if you're like me, the day is really about the cheesy/gooey/delicious food, the Puppy Bowl and of course, the ads.
On this day, brands hope that their creative and entertaining ads will reach an engaged and attentive audience as they're glued to the television. In fact, the average commercial costs approximately $5 Million for a mere 30 seconds of airtime during the Super Bowl That is some serious cheddar!
AdWeek reports: 53 percent of survey participants said that between 91 and 100 percent of their published content contained visual material, and more than 90 percent are using visual content in at least one-half of their posts.” AdWeek
Yes, you read that right â€" QR codes are back! Snapchat is now allowing users to send ‘Snapcodes' to other users, and outside of the Snapchat network, that lead to whichever web page they'd like. With Instagram overtaking some of Snapchat's user base with their live stories, this is definitely a level up move for the media platform. Snapchat
Let's just get this first bit out there: Later this month I will be the closing keynote at a conference where Beverly Jackson from MGM is the opening keynote. BAM! Seriously, Beverly is the epitome of supercharged” and is a can't miss speaker.
Of course I'm talking about Digital Summit Phoenix , February 22-23. This is my first time speaking at Digital Summit and I'm really looking forward to it for a few reasons: